Head of Marketing, Jobs, 419

Head of Marketing - Abu Dhabi

Ref: 419 Date Posted: Monday 22 Jan 2024

The Head of Marketing will be responsible for developing and implementing comprehensive marketing strategies to enhance the visibility and reputation of Gulf Education. This role involves leading a dynamic marketing team, driving brand awareness, and collaborating with internal stakeholders to achieve business objectives.

 

Position Requirement:
Education and Work Experience:

  • Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
  • Proven experience in a senior marketing role, with a focus on strategic planning and team leadership.
  • Strong understanding of digital marketing trends, tools, and platforms.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Experience in the education or recruitment sector is advantageous.

 

Duties and Responsibilities

  1. Strategic Planning: Develop and execute a strategic marketing plan aligned with the overall business objectives of Gulf Education. Conduct market research to identify trends, opportunities, and potential areas for growth.
  2. Brand Management: Oversee and enhance the brand image of Gulf Education, ensuring consistency across all marketing channels. Develop and maintain brand guidelines to drive a unified brand identity.
  3. Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, email campaigns, and SEO/SEM strategies. Utilize analytics to measure and optimize the performance of digital marketing campaigns.
  4. Content Development: Drive the creation of engaging and relevant content for various marketing channels. Collaborate with internal teams to ensure content aligns with the organization's messaging and goals.
  5. Lead Generation: Develop and implement lead generation strategies to support the recruitment efforts of Gulf Education. Collaborate with the sales team to ensure alignment between marketing and sales activities.
  6. Event Management: Plan and execute events, webinars, and conferences to enhance brand visibility and engage target audiences. Evaluate the success of events and make recommendations for improvement.
  7. Team Leadership: Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work culture. Provide guidance on professional development and performance improvement.

 

Salary Range: The salary range for the Head of Marketing position at Gulf Education will be competitive and commensurate with the candidate's qualifications and experience.

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